“The Real Deal” Champions Higher Quality Sound in Fun New Video Spot for
World’s Largest High-Resolution Music Download Store
New York, NY, November 14, 2014 – Four-time World Heavyweight Boxing Champion Evander Holyfield is suiting up and getting back in the ring – this time to champion better sounding music downloads. In a fun new promotional video for HDtracks, the world’s largest high-resolution music download store, The Real Deal proves he’s still got what it takes, scoring a “knockout punch” for fans of great sounding music! Timed with the 30th Anniversary of Holyfield’s first professional boxing fight, this video supports a print ad campaign launching this month.
HDtracks co-founder Norman Chesky noted: “The first time you hear the incredible sound of a high-resolution music download, it’s a truly mind blowing music experience, and we really wanted to capture this unexpected moment in our new video promo in a fun and surprising way. We’re very fortunate that Evander shares our passion for better sounding music. We’re thrilled to have the four-time heavyweight champ in our corner to help spread the gospel about HDTracks and high the resolution music experience.”
HDtracks is the gold standard for discerning listeners who will settle for nothing but the very best quality sound, whether for classic rock, jazz, or contemporary artists. The company’s steady, strong growth has also helped spur innovation among hardware manufacturers. Respected brands like Sony and Astell &Kerns are successfully introducing lower-priced portable DACS, innovative portable music players, and mobile phones that support high-resolution audio.
HDtracks is the only music store founded, funded and operated by musicians, artists and audiophiles. Started in 2008 by Norman and David Chesky, pioneers of revolutionary recording techniques and founders of the groundbreaking audiophile label Chesky Records, HDtracks takes their obsession with quality to the most important part of any recording; you, the listener. With industry-leading and painstaking quality controls, everything sold on HDtracks is of the highest possible quality, and available in a diverse range of formats so technology doesn’t interfere with the listening experience. They were the first to convince the major labels that there was a viable market in high resolution audio. Today, the company works with every major label and hundreds of independents and has led the way for hardware manufacturers to create new products for the ultimate enjoyment of high resolution audio.