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Headphone Manufacturer Sennheiser to Open Experiential Pop up Stores in New York City and San Francisco for the Holiday Season

NEW YORK and SAN FRANCISCO, November 13, 2014 /PRNewswire/ —

    Just in time for the holidays, German premium audio brand Sennheiser [ ] announces it will open two temporary concept stores in the U.S., running from November 22nd to December 28th. To increase consumer awareness on the benefits of premium sound and the Sennheiser brand, the experiential stores will feature an audiovisual cocoon design, host events and premiere an interactive installation by Andreas Muller of Nanika.

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    Located in the trend-setting neighborhoods of New York’s Lower East Side and San

Francisco’s Mission District, the stores will act as urban hubs, allowing visitors to hang

out and enjoy the pleasures of excellent sound (#earlove) while browsing through a

selection of curated magazines and playlists. They will also be offered refreshment


    The concept stores will feature a mélange of sonic and visual elements, interluding

between abstracted forms, cityscapes and visual sound waves. Grey acoustic panels will

cover the walls and not only convey a unique visual experience, but also reduce outside

noise and create a sonic ‘cocoon’ – a temporary ‘escape’ from the Christmas shopping


    Each store will feature a DJ booth and gaming area where visitors can test specific

products in their home environment. Another highlight is an interactive audiovisual

installation by Andreas Muller which will visualize the ambient sounds outside the stores

in real-time.

    While Sennheiser offers many professional audio products, the store’s offering will

focus on Sennheiser’s consumer headphones: the recently launched young URBANITE, the

premium MOMENTUM ON-EAR and smaller earphones. Prices will range between $20.00 – $300.00.

    “The primary mission of these pop up stores is to offer urban consumers a deeper

appreciation of premium sound, while encouraging them to foster a closer relationship with

Sennheiser,” explains Stefanie Reichert, Director Strategic Marketing Sennheiser. “During

November and December, in each of these U.S. urban capitals, consumers will have the

opportunity to interact directly with our brand, giving us the opportunity to better

understand customers’ needs while perhaps influencing their decision-making criteria.”

    In-Store Events

    In the New York store, Sennheiser will host weekly events with local musicians and

artists that will be live streamed on Sennheiser’s website. Vogue’s ‘One to Watch’ 2014

Marques Toliver is already confirmed. Others will be announced soon.

    The Design

    Inspired by Sennheiser’s mission ‘The Pursuit of Perfect Sound’, the award-winning

spatial designer Helen Sirp collaborated with Saintil Communications creative director

Jean-Robert Saintil to create the experience of the stores. Envisioning a sanctuary for

excellent sound, Sirp explains: “I wanted to create a space that offers a unique

experience for sound and was intrigued by the contrast of sound vs silence. That’s why we

chose the grey acoustic panels which also match Sennheiser’s corporate colors quite

nicely. I especially like that the stores are in urban areas – sound waves meeting the


    Central to the store space is the installation of the URBANITE headphones which will

be placed on illuminated ‘sound towers’. These will form a visual ‘sound wave’ of light

which echoes the urban environment, reflecting the cityscape in an abstracted form

extending over the entire space. The second product series, the MOMENTUM On-Ear

headphones, will be housed in milky perspex illuminated towers converging out of walls


    The window installation by Andreas Muller of London-based interactive design firm

Nanika [ ] visualizes the ambient sound inside stores to the

outside world in a real-time 3D display.

    Helen Sirp, [ ] the London-based designer who graduated at the

talent pool Central Saint Martin’s, is best-known for designing and curating retail and

event spaces for the lingerie label Kriss Soonik, top-line London creative agency My

Beautiful City and Eesti Disainikeskus (The Estonian Design Centre) which was awarded as

best ‘International Fashion Showcase’ by the British Council during London Fashion Week



    The opening of Sennheiser’s concept stores follows the company’s highly successful

‘Let Your Ears Be Loved [ ]’ campaign that launched

earlier this fall, and gained over one million views in just ten days. The campaign, which

features video, social media and experiential event components – each driven by a sensual

and somewhat controversial German-accented ‘URBANITE headphone character’ – encourages

millennial consumers to pamper their ears with aural pleasure.


    Sennheiser is a leading manufacturer of microphones, headphones and wireless

transmission systems for professional use in the music and sound industries, conferencing,

as well as for private use. The audio specialist brand puts great effort into audio

development, innovation, excellence and science – making it a real icon among people in

the audio and music industries.

    Founded in 1945, the Sennheiser Group is headquartered in Wedemark near Hanover,

Germany, and employs more than 2,500 staff worldwide with a network of subsidiaries in

France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Ireland,

Germany, Denmark (Nordic), Russia, Hongkong, India, Singapore, Japan, China, Australia and

New Zealand, Canada, Mexico, and the USA. It also has long-established trading partners in

other countries. Georg Neumann GmbH, Berlin, a maker of studio microphones and monitor

speakers, and Sennheiser Communications A/S, a joint venture making headsets for PCs,

offices and call centers, are also part of the Sennheiser Group. Sales in 2013 totaled

590.4 million euros.

    Pop up store address details

        New York City

        11 Kenmare Street

        New York, NY 10012

        Directions: Between Bowery & Elizabeth

        Subway: Bowery (J, Z)

        San Francisco

        2277 Mission Street

        San Francisco, CA 94110

        Directions: Between 18th & 19th Street


    sara [at] saintilcommunications [dot] com





CONTACT: Sara Kietzmann, +44(0)203-143-3586