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Haier America Announces Better Business Bureau Accreditation

Wayne, NJ  – Haier America, a subsidiary of the multinational Haier Group and global leader in home appliances and consumer electronics, announced that it has been accredited by the Better Business Bureau (BBB) Serving New Jersey. The BBB, whose mission is to be the leader in advancing market place trust, requires accredited businesses to meet its high “Standards of Trust” that include integrity, honesty in advertising and transactions, transparency, responsiveness to customer concerns, and a commitment to honoring all agreements. The accreditation reinforces the company’s recent moves to grow the company as more than a leader in home appliances and consumer electronics, but a global leader in home solutions.

“At Haier America, we’re building more than just home solutions, we’re building consumer trust,” said Adrian Micu, president and chief executive officer of Haier America. “A Better Business Bureau accreditation lets consumers know that when they choose a Haier product they are choosing an ethical company committed to customer service and quality product.”

Haier is a new kind of appliance brand focused on home solutions designed for each stage of the emerging consumer’s life—from university and first apartment to every shape of family living—making each aspect of home life easy and enjoyable for consumers who seek value over status, intelligence over trend and individuality over the status quo. Euromonitor International, a world leader in strategy research for consumer markets, has named Haier the number one brand of major appliances by volume in the world each year for the last six years.

About Haier America

Haier America, headquartered in Wayne, N.J., is a subsidiary of Haier Group, the world’s #1 major appliances brand by volume as ranked by Euromonitor International 2014, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 100 countries and regions with global revenues reaching $32.1 billion in 2014. For more information, please visit You can also become a Fan of Haier America on or follow Haier America via Twitter @haieramerica.

About BBB

For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2014, people turned to BBB more than 165 million times for BBB Business Reviews on more than 5.4 million businesses and Charity Reports on 11,000 charities, all available for free at BBB Serving New Jersey, founded in 1966 and serving all 21 counties in New Jersey, is one of 112 local, independent BBBs across North America.