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Get Your Edge(TM): Edge® Shave Gel and Assassin’s Creed® Unity Team Up to Give Gamers the Ultimate Advantage

SHELTON, Conn., Nov. 6, 2014 /PRNewswire/ — Edge® Shave Gel is teaming up with Assassin’s Creed® in time for the highly anticipated release of Assassin’s Creed Unity on November 11 to provide guys an advantage from the bathroom to the game room. Now, the brand is introducing limited edition cans featuring Assassin’s Creed Unity artwork, which give gamers an edge as they play by offering exclusive access to downloadable content including swords, armor and more.

With the help of Edge Shave Gel, consumers have an advantage when getting ready for whatever lies ahead. The premium shave gel creates a protective layer of lubricating molecules that promotes razor glide, giving guys a close shave while helping prevent irritation.

“Edge does more than just give guys an advantage in front of the mirror; we’re dedicated to getting guys prepped for whatever they are going to tackle,” said Anthony Pietrini, brand manager of Edge, “Being competitive gamers ourselves, we know how important prep is to get a leg up on your competitors. Offering this unique content to gamers with the purchase of Edge Shave Gel is just another way for us to make sure our fans are ready for the competition.”

“We know our fans are dedicated to the game,” said Tony Key, senior vice president, sales and marketing Ubisoft. “However, that doesn’t mean their grooming routine should suffer. Partnering with Edge to offer our consumers a promotion like this allows our gamers to get a leg up on fellow gamers, in and out of the game with exclusive content and a superior shave.”

Assassin’s Creed Unity Limited Edition Edge Shave Gel Cans Each Assassin’s Creed Unity limited edition Edge Shave Gel can includes a code to unlock exclusive gaming content. For more details on the content provided by each unique formulation, see below:

    —  Edge® Sensitive Skin Shave Gel gives access to an exclusive

        downloadable sword, contains aloe, and helps prevent nicks, cuts and


    —  Edge® Extra Moisturizing Shave Gel gives access to exclusive

        downloadable armor and has vitamin E and a blend of ingredients to leave

        your face hydrated and smooth.

    —  Edge® Ultra Sensitive Shave Gel gives access to an exclusive

        downloadable Assassin’s Hood, contains colloidal oatmeal, and helps

        provide protection against razor burn.

Target Promotion

In celebration of the Assassin’s Creed Unity launch on November 11, Target stores will offer a complimentary $10 gift card to any customer purchasing both the Assassin’s Creed Unity game and any Assassin’s Creed Unity Limited Edition Edge Shave Gel can (excluding 2.75 oz). The promotion will last November 16-26.

Edge Shave Gel varieties are available at food, drug, mass and online outlets nationwide for a suggested retail price of $2.99. For more information on Edge Shave Gel, please visit the official website (, Twitter @EdgeShaveZone or Facebook at

For more information on Assassin’s Creed, please visit the Assassin’s Creed official website ( and

About Edge(®) Shave Gel

Edge Shave Gel is committed to making sure men get an advantage in all areas of their lives, from avoiding nicks, dryness, redness and irritation in their morning shave to helping to solve life’s daily irritations. With six unique formulations specially designed for every shaving need, Edge Shave Gel offers customizable comfort for all skin types. Edge Shave Gel varieties are available at mass, drug, retail and food outlets nationwide for about $2.99. Visit for more information.

About Energizer Personal Care

A leading manufacturer of razors and blades around the world, Energizer Personal Care is a subsidiary of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. It ranks as the world’s second largest manufacturer and marketer of wet shave products for men and women. Energizer Personal Care markets products in over 100 countries worldwide under the Schick(® )and Wilkinson Sword(®) brands.

About Ubisoft

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2013-14 fiscal year Ubisoft generated sales of EUR1,007 million. To learn more, please visit

© 2014 Ubisoft Entertainment. All Rights Reserved. Assassin’s Creed, Ubisoft, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.

Media Contact

Kayla Bibeau

[email protected]


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