Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Gesture Recognition Intensifies with the Rise of In-car Smartphone Integration, Says Frost & Sullivan

MOUNTAIN VIEW, Calif., Nov. 20, 2014 /PRNewswire/ — Strict laws against distracted driving and the need for higher driver efficiency are piloting the North American and European automotive sector towards gesture recognition technologies. With the number of accidents growing, gesture recognition systems that are intuitive and able to retrieve information with ease will make a mark in the industry.

 <> Frost & Sullivan Logo ( New analysis from Frost & Sullivan’s Strategic Analysis of the Automotive Gesture Recognition Market inEurope and North America finds that touch gesture will outshine air gesture in terms of both value and application access. While air gesture is expected to hit the market by 2018, it will witness only niche adoption among original equipment manufacturers (OEMs) owing to several unaddressed challenges.

For complimentary access to more information on this research, please visit: <>

“Gesture technologies must comply with the ‘hands on the wheel and eyes on the road’ rule to emerge as contenders in the North American and European automotive space,” said Frost & Sullivan Automotive and TransportationSenior Research AnalystRamnath Eswaravadivoo. “The entire scope of touch gesture is expected to change as OEMs move from resistive to capacitive touch screens in order to improve response times with clear, usable screens.”

Neonode ( <>) offers one such gesture technology that is anticipated to make waves in the North American and European markets owing to its cost benefits and user-friendly features. The company is working closely with major OEMs and its product will hit the market by 2015.

In the air gesture segment, vendors must introduce universal air gesture solutions to facilitate uptake. Further, air gesture alone cannot offer the user-experience that OEMs look for, and must be coupled with other technologies to make an impact. Air gesture will likely control onlyinfotainment applications, as any attempt to use it to operate doors or headlights could cause safety issues.

“The market is heading toward eliminating the center console screen and using a gesture pad or built-in sensors on the steering wheel to reduce distraction,” stated Eswaravadivoo. “Integration of tactile feedback systems is another fundamental requirement to increase driver efficiency and propel gesture technologies to the forefront of automotive engineering.”

Strategic Analysis of the Automotive Gesture Recognition Market in Europe and North America is part of the Automotive & Transportation ( <>) Growth Partnership Service program. Frost & Sullivan’s related studies include: Vehicle Relationship Management Market inEurope and North America, European Truck and Trailer Wheels Original Equipment (OE) Market, European Off-highway Vehicle (OHV) Telematics Market, and North American Off-highway Vehicle Telematics Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

 * The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.  * The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion <> Join Us:           Join our community Subscribe:       Newsletter on “the next big thing” Register:         Gain access to visionary innovation

Strategic Analysis of the Automotive Gesture Recognition Market in Europe and North America NE0D-18

Contact: Jennifer Carson Corporate Communications – North America P: + E: [email protected] <mailto:[email protected]>

Twitter: @Frost_Sullivan or @FS_Automotive Facebook: /FrostandSullivan Join our Forum on LinkedIn: Future of Mobility <>

Logo – <>

SOURCE Frost & Sullivan

Frost & Sullivan

Web Site: