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Edwin™, the World’s First Smart Duck, Set to Launch in Best Buy

Smart toy features motion-based interaction with companion app to help children learn through play

CARMEL, Ind.–(November 19, 2015)–pi lab, an education technology company focused on intelligent product and application creation, today announces the availability of Edwin – a learning toy with personality – in over 560 Best Buy locations across the United States in time for Black Friday.

Edwin brings a personality to learning with fun interactive experiences for ages newborn and up, melting hearts with his soft touch, adorable quack, and glowing charm. Utilizing SQUACK™ Technology, (motion-based interaction between Edwin and a mobile app), a child will instantly connect with Edwin. By tapping, turning, and tilting Edwin, children will guide the animated character on an adventure, explore educational games, and sing-a-long to original songs.

“First made popular in the 1940s, the rubber duck is one of the most iconic and recognizable toys worldwide,” said Don Inmon, co-creator. “We have given this cherished character a name and personality, while embedding innovative technology to offer infinite experiences for your child to learn, play, sing, and dream with Edwin.”

Edwin is BPA-free and equipped with a built-in LED nightlight, rechargeable lithium ion battery, and wireless waterproof BLUETOOTH® speaker. Included in the package is a recharging nest, cable and power adapter. The Edwin App is available as a free download in the App Store.

For more information, visit and Best Buy.

Connect with Edwin:

The team at pi lab believes in the power of imagination. We invent product experiences that transform the way children and families learn because we are inspired by the fun and joy we discover from the creative process.