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DirectBuy Appoints New Vice President of Sales

MERRILLVILLE, Ind.  – DirectBuy, the membership-based buying club that allows consumers to purchase lifestyle products  from manufacturers and suppliers without hidden retail markup, announces today that Curt Fisher has joined the company as Vice President of Sales. As an accomplished sales management professional, he brings more than 20 years of leadership experience and achievement in customer relationship management in Fortune 500 companies.

As DirectBuy’s Vice President of Sales, Fisher will oversee the direction and management of internal sales development, the building of new sales channels, and the expansion of the company’s marketplace reach.

For the past three years, Fisher served as the Chicago-area General Manager of Goodman Manufacturing, the largest residential HVAC manufacturer in the United States. While in this role, he built and managed a startup distribution operation that grew 30 percent each year over. Fisher held numerous leadership roles with Whirlpool from 2000-2011 in the areas of sales, marketing, competitive marketplace insights, and merchandising. He also spent five years with Maytag as a District Sales Manager.

His areas of expertise include sales strategy, sales management, customer relationship management, budget management and profit and loss (P&L).

Fisher joins a new DirectBuy leadership team implemented in February 2014 led by CEO Mike Bornhorst and CMO Curt Hilliard. This team is actively executing a new set of standards and policies to strengthen the brand, adopt more transparent business practices, and become an easier company to do business with overall.

“Curt is a proven leader in sales growth techniques,” said Hilliard. “We are confident his reputation of results-driven performance will allow him to adapt quickly in this role and deliver impactful business results during this critical transition period for our company.”

“There is no better time to join DirectBuy given its exciting new marketplace approach that is currently unfolding,” said Fisher. “I look forward to heightening the sales functions of the organization to acquire an even larger consumer base that is continually inspired by the company’s lifestyle-enhancing benefits.”

Fisher graduated from the University of Nebraska and earned an Executive MBA from Northwestern University’s Kellogg School of Management.

About DirectBuy

DirectBuy provides its members with outstanding service, selection, and value. At over 60 locations throughout North America and online at, DirectBuy members pay confidential dealer prices, with no hidden retail markup. Combined with an amazing selection of products, the company’s commitment to service excellence ensures members have access to unparalleled quality and choice while being guided by experts in purchasing and design.