DemandJump Introduces Traffic Cloud™, Prescriptive Attribution Technology for Marketers
Solution utilizes artificial intelligence to analyze web traffic patterns and better inform marketing investments
INDIANAPOLIS – September 6, 2017 – DemandJump, an AI-based marketing platform, today introduces Traffic Cloud™. The first-of-its-kind solution maps networks of traffic between sources and user flows to uncover which sites, sources, influencers, content and keywords have the greatest capacity to drive qualified traffic, and revenue, to specific brands. Leveraging customer data, competitive intelligence, prescriptive analytics and attribution, the Traffic Cloud™ solution provides unprecedented visibility into a brand’s competitive digital ecosystem.
DemandJump collects more than 170 points of data for every event and pageview, and links customer activity across devices. Unlike traditional analytics packages that restrict brands’ access to their own customer data, Traffic Cloud™ provides “access in excess” with complete data independence, collection, centralization, unlimited drill down and complete export at any time.
“More than ever before, today’s marketing teams are strained for time, team and budget and now being held accountable for delivering traffic and revenue.. Yet they still only have access to silo based retention tools, historical looking analytics, last click attribution and 20% visibility into their actual ecosystem,” said Christopher Day, co-founder and CEO of DemandJump. “Until Traffic Cloud™, there was no place for marketers to get truly prescriptive analytics and holistic cross channel attribution overlaid with their actual competitive ecosystem. By using AI, we can equip marketers with the knowledge of how to outmaneuver their competition.”
The marketing technology landscape has drastically changed over the past several years, with more than 5,000 companies now offering marketing solutions, versus 150 in 2011. Most martech tools used today focus on a single, siloed marketing channel, and the vast majority address post-acquisition customer retention, experience, cross-sell or upsell tactics.
Conversely, the DemandJump solution is wholly directed towards new customer acquisition, traffic and lead generation. It is the first platform to map the web’s network of traffic between sources, using AI to determine which sites have the greatest influence in a brand’s competitive ecosystem and which sites can drive the most qualified new prospects to a brand.
Early Traffic Cloud™ results show the platform to be a game changer for brands seeking to reverse traffic declines. DemandJump has already welcomed some of the world’s leading retail, pharmaceutical, e-commerce, and CPG brands to its growing roster of customers. In just 30 days DemandJump customers have reported:
- The 4th fastest growing private e-commerce company in the U.S. (as defined by Inc. Magazine) increased both their website traffic and their revenues by more than 25% by using Traffic Cloud™ insights to power their affiliate marketing.
- A B2B retailer improved their display advertising performance 210%, and drove CTR from .2% to .62% MoM, by using Traffic Cloud™ placement recommendations and keyword targeting suggestions in their display campaigns.
- A specialty e-commerce retailer increased their orders 42% and drove incremental revenue increases of 58% by utilizing the Traffic Cloud™ solution to optimize their paid search bidding strategies.
“The days of ‘set it and forget it’ marketing are over,” said Julie Lyle, CMO of DemandJump. “Winning marketers understand that they must closely manage their business and take market dynamics into consideration as they execute campaigns and strategies. To ward off competitive threats and seize real time market opportunities, brands must leverage the latest in data science and AI to learn quickly and react to market and customer shifts. DemandJump is the only a solution for this, and it is a brand’s competitive edge.”
For a free demo of Traffic Cloud™ prescriptive attribution solution, visit www.DemandJump.com.
DemandJump empowers companies to inform their online marketing investments with unprecedented purpose and precision. The company’s award-winning Traffic Cloud™ solution uses artificial intelligence, data science and complex mathematics to analyze a customer’s data overlaid with their entire competitive digital ecosystem. DemandJump then delivers prioritized insights of where, how and when to invest to drive qualified traffic across channels and seize new customers from competitors. Learn more at http://www.demandjump.com.
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