SIMI VALLEY, CA (April 14, 2016) —Datasat Digital Entertainment®, a leader in the world of digital cinema and home audio processors, has announced two new appointments to help drive growth in 2016 and beyond. Effective immediately, Richard Fairbrother is the new Director of Sales for the North American market, and KMB Communications of Red Lodge, Montana, serves as the independent PR and communications strategy firm for Datasat Digital Entertainment.
Improved Sales and Support for Dealers in the Field
In his new role as Director of Sales, Fairbrother will work closely with Steve Evanitsky, Vice President of Sales for the Americas and the Pacific Rim to oversee North American sales and support for dealers.
Fairbrother has more than 15 years of experience in system design and product sales, putting him in touch with the challenges of today’s custom integrators and enabling him to provide the right solutions. Fairbrother will oversee North American sales for Datasat. In collaboration with Evanitsky and the rest of the Datasat team, he will develop internal and field training, while improving communications between Datasat, its representatives, channel partners, and dealers.
“As Datasat Digital Entertainment grows, we understand the need for open communications, improved operational efficiency, and increased training initiatives,” says Evanitsky. “With Richard’s experience, he understands what great support from a manufacturer means to both reps and techs in the field. We’re excited he is here to help take Datasat through our next stage of growth.”
Fairbrother will hold dual roles in the industry, remaining an active principle of Bitstream Media (formerly Taylor Sales), of Rochester, NY, a firm that reps such brands as Cinema Design Group International, MSE Audio, Seymour Screen Excellence, Wisdom Audio, and, most notably, Datasat.
“Since my immersion into our industry in 2000, my true passion has always been home cinema. The opportunity to help grow D
, and grow with them, will allow us to provide the best emotional experience for all enthusiasts of home cinema. Movies provide an emotional outlet and the product suite from D
is the best way to do that.”
Strategic Communications for Strategic Growth
As Datasat emphasizes R&D and new product development in the luxury consumer realm, the company brings KMB Communications onboard to amplify and elevate their message to the custom electronics market.
“From both a product development and public relations standpoint, 2016 has started off incredibly well,” says Evanitsky, pointing out that Datasat has added Dolby Atmos® 3-D sound to the RS20i and the Dirac Live Room Correction Suite to the LS10, with Dolby Atmos® soon to come in the LS10. “A recent review of the RS20i [in Secrets of Home Theater and HiFi] stated that it was the best surround processor they’d ever measured and, more importantly, ever heard,” he adds.
KMB Communications, experts in AV industry PR and communications strategy, will build upon these victories with clear, consistent messaging to articulate and amplify the digital dialogue around the brand and increase recognition in the custom electronics market as a solid solution for home theater audio processing.
With a prestigious client list that includes several complementary brands in the ultra-high-end luxury consumer space, including Stewart Filmscreen, Torus Power, and dealer Multimedia Resource Group, KMB Communications offers long-standing editorial relationships, industry connections, and a wide social network to support Datasat in its PR and strategic marketing initiatives.
Firing on all Cylinders in 2016
“With 2015 firmly in the rear view mirror, our work for 2016 and beyond requires us to fire on all cylinders,” says Evanitsky. “With Richard Fairbrother and KMB Communications now part of our team, our sales, marketing, and PR efforts will receive the attention they deserve, which will directly benefit our dealers, positively impact their sales of our products, and help make Datasat a household name in the luxury home cinema market.”
About Datasat Digital Entertainment®
Datasat Digital Entertainment has been a leader in digital sound for professional cinemas for more than 20 years. With the introduction of the RS20i, the company brings the same professional audio processing technology to the high-end consumer market, creating a luxury home cinema experience like no other. Headquartered in Simi Valley, California, Datasat Digital Entertainment is part of the Datasat Group, which also includes Datasat Communications and Datasat Technologies. To learn more, visit www.datasatdigital.com, “like” us on Facebook, and follow us on Twitter.