Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Core Brands Appoints Loren Maldoon Director of Sales, Security Channel

Petaluma, CA – Core Brands announced today that it has promoted Loren Maldoon to the position of Director of Sales, Security Channel. Maldoon steps up to his new role from his previous position as National Sales Manager for Proficient Audio.

In his new role, Maldoon will oversee sales of the Proficient, Xantech, Panamax and Emphasys ininto the Security Channel.

“Over the years, Loren’s role has expanded into a wide variety of management duties,” Keith Marshall, Senior VP, Channel Management at Core Brands, said. “No matter what it is, Loren has consistently exceeded our expectations. This new position is a recognition of his accomplishments and a vote of confidence from Core Brands’ management moving forward.”

“I’m honored to receive this promotion and look forward to helping our distributors and dealers grow their business with Core Brands solutions,” Maldoon said. “There’s opportunity in the security channel to do more residential and light commercial audio jobs and we are positioned to help security dealers become more active in home audio.”

About Core Brands©
Headquartered in Petaluma, California, Core Brands combines the product and marketing strengths of iconic and award-winning audio, power management and control brands including SpeakerCraft®, ELAN®, Niles®, Panamax®, Sunfire®, Proficient®, Furman®, Xantech®, BlueBOLT® and Korus® to deliver a portfolio of connected home solutions to its channel partners and end users. For further information, visit

About Nortek, Inc.
Core Brands, LLC is a Nortek company. Nortek Inc. is a global diversified company with leading brands and innovative, technology-driven products and solutions for lifestyle improvement at home and at work. For further information, please visit: