SAN ANTONIO, TX — Compass Intelligence announced today the release of its latest report titled: “Buyback and Trade-in Program Market Overview and Program Assessment: Evaluating the state of the mobile device reclamation market.” The report evaluates different buyback and trade-in programs available in the market for reclaiming mobile devices in the industry. Vendors evaluated in the report include the leading wireless carriers (Verizon, AT&T, Sprint and T-Mobile), leading retailers such as Amazon, Best Buy, Target, Walmart and other companies such as ecoATM, Apple and Gazelle. Authored by Kate Pearce, Compass Intelligence’s Director of Mobility Research, this report examines (and scores) trade-in or buyback programs in the industry and provides an assessment and rankings for each program.
“Over the last year, new programs introduced by the carriers are changing the device lifecycle,” states Pearce. “Carrier equipment installment plans and leasing options (offered by Sprint and T-Mobile) often require a smartphone trade-in in order to upgrade or complete the terms of the lease. This shift in the market has changed what customers do with their old devices once they are ready to upgrade. As of the end of 2014, we estimate there were 35 million subscribers using these types of plans.”
The report highlights three categories:
-- Carrier overall ratings for AT&T, Sprint, T-Mobile and Verizon -- In-Store ratings for Apple, Best Buy, ecoATM, Target and Walmart -- Online ratings for Amazon, Best Buy, Gazelle, Target and Walmart The reuse and recycling market continues to become an integral part of the mobile ecosystem.
-- The process is good for carriers in that they can re-use "gently-owned" phones for their warranty/insurance or prepaid/MVNO partners. -- Carriers and other recommerce vendors can also resell these used devices to secondary markets where used iPhones (and other devices) are a hot commodity. -- Customers are more likely to recycle devices for compensation in addition to doing something good for the environment.
Ratings & Key Findings:
-- For the buyback ratings, this year Sprint and AT&T each had the highest ratings. Sprint has high market impact and in-store experience scores. AT&T has improved its online portal and in-store product features. -- Best Buy received the highest rating for its in-store program. The company provides a good customer experience and has a high satisfaction from user feedback. -- Gazelle received the highest rating for its online program. The online user interface is easy and the company offers several types of incentives to its customers. Compass Intelligence is proud to announce that the Go Mobile 2015 conference will be held again in Dallas TX at the Highland Dallas from November 11-13, 2015. View our news release. Inquire today to participate, speak, or sponsor. Please contact Sybil Starling ([email protected]) for details about the event and sponsorships.
About Compass Intelligence
Compass Intelligence, a market analytics and consulting firm, specializes in deep-level market segmentation and actionable research for the high-tech and telecom industries while delivering metrics-driven intelligence and insights. Compass Intelligence provides executive insights, market sizing/modeling, competitive analysis, strategic consulting, and expert recommendations on multiple markets. Visit us at http://www.compassintelligence.com. Follow Compass Intelligence on Twitter at @CompassIntel.