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BenQ Shifts Focus to Color Accuracy During Display Summit Session at InfoComm 2015

COSTA MESA, Calif. — June 8, 2015 — BenQ America Corp., an internationally renowned provider of visual display solutions and the No. 1-selling projector brand powered by TI DLP(R) technology in The Americas(1), today announced that BenQ Senior Product Marketing Manager Felix Pimentel will present “Color Accuracy: The Missing Piece of the Projection Image Puzzle.” To be held on June 15 from 1:30 – 3 p.m. at the Orange County Convention Center in Orlando, Fla., the discussion will be part of a session titled “Why Color Accuracy is Becoming More Important” at Insight Media’s Display Summit, taking place just prior to InfoComm 2015. 

In his presentation, Pimentel will discuss how the projection industry should shift the focus to color accuracy instead of raw brightness. The session will go beyond traditional projector specs to explore how color gamut, white points, and other metrics offer consumers better ways of assessing display quality. Participants will gain insights into displays that are built to specific standards, including the sRGB color space, which ensures that color is consistently reproduced across different devices. Pimentel will also cover the relationship between today’s computing and imaging devices and offer reasons why the projection industry should embrace the sRGB standard. In addition, image evaluation survey results will reveal how and why viewers perceive a 2,800-lumen 100% sRGB color-accurate projector as being equally as bright as a 4,000-lumen conventional projector.

Pimentel joins a panel moderated by Chris Chinnock of Insight Media on “Why Color Accuracy is Becoming More Important.” The panel will address how the advent of narrower light sources as well as how the perception of solid-state light sources and color accuracy are transforming today’s approach to brightness and colorfulness — meeting the requirements of applications such as HDTV, digital cinema, UHDTV, or Internet/printing to impact image perception. Participants will also examine the fact that many new displays are capable of delivering wide color gamut, yet not all displays have preset modes that actually meet color space specifications. In addition, the session will review the results of a color accuracy test where participants will be asked to rate images via three unmarked lamp-based projectors. There will also be a talk by color scientist Abhay Sharma on how to map and quantify human color perception.

“InfoComm will be an important event for BenQ, and I look forward to participating in the Display Summit session,” said Pimentel. “Through the introduction of a full line of color-accurate sRGB projectors, BenQ continues to innovate, creating products that deliver the high level of performance and color continuity across all computing and imaging devices today’s consumers have come to expect.”

Felix Pimentel, DSCE, has over 20 years of experience in the projection industry. He has worked for industry leaders such as Christie Digital, Crestron Electronics, and InFocus. Pimentel is a SUNY at Stony Brook alumnus and currently resides in San Diego, Calif., with his wife and two small children. 

More information on Display Summit is available at

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About BenQ America Corp. 
The BenQ digital lifestyle brand stands for “Bringing Enjoyment ‘N’ Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP(R) technology in The Americas(1). BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of Colorific(TM) projectors, RevolutionEyes(TM) monitors, interactive large-format displays, mobile audio products, cloud consumer products, and lifestyle lighting for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V, and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics. Whether it’s interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat-panel displays for digital signage, or LED-backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company’s products are available across North America through leading value-added distributors, resellers, and retailers. 

More information is available at

(1) Based upon Q1’15 Quarterly Projector Shipment and Forecast Report from PMA Research

About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare, and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier, and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications, and lifestyle lighting. Because it matters. 

About BenQ Group
The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life. The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp., and Raydium Semiconductor Corp.

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