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BenQ Continues Commitment to Visual Arts Community With Sponsorship of Aurora in Dallas Arts District

COSTA MESA, Calif. — Oct. 13, 2015 — BenQ America Corp., an internationally renowned provider of visual display solutions and the No. 1-selling projector brand powered by TI DLP(R) technology in the Americas(1), today announced its sponsorship of Aurora — a free outdoor light and new media art exhibition being held in Dallas on Oct. 16. As a Cornerstone Sponsor, BenQ is continuing its commitment to the visual arts community — providing mixed-media artists and curators with 50 HC1200 sRGB Colorific(TM) projectors and 50 QisDesign Seagull Light LED lamps to bring their creative visions to life. 

Held within the 68-acre Dallas Arts District, Aurora stages interactive new media art projects involving light, video, performance, and sound set in exciting and unexpected public places. For one night every two years, the expansive and immersive exhibition transforms downtown Dallas into one of the nation’s largest outdoor showcases for contemporary art, featuring work by a confluence of local, national, and international artists. 

“In 2013, more than 30,000 people attended Aurora to marvel at 90 installations that redefined how art can be experienced; we are honored to support this inspiring exhibition again with our projector and LED lamp technologies,” said Jan Spence, Associate Vice President of Marketing Communications and Branding at BenQ. “For Aurora, our HC1200 projector delivers award-winning color accuracy for unrivalled image quality, while the QisDesign Seagull Lamp combines a sleek, interactive design with energy efficiency and exceptional brightness. Increasingly sought out for creative projects, BenQ is quickly becoming a household name for artists, and we look forward to continuing our support of the visual arts community through sponsorship at innovative exhibits around the world.”

BenQ’s HC1200 projector is purpose-built to follow the sRGB (standard Red, Green, Blue) industry color standard — a well-known and widely used guideline for color accuracy in smartphones, monitors, cameras, and printers, as well as throughout the Internet. Powered by Colorific technology, the display combines precise sRGB color accuracy with up to twice as much ANSI contrast as typical LCD projectors, and offers incredible color fidelity and consistency. This stunning, crisp contrast accentuates finer details for greater clarity, allowing visuals projected from the HC1200 to virtually jump off the screen. 

Created by QisDesign — a brand of BenQ — the Seagull Light takes the form of a flying seagull, and functions similarly too. Utilizing LED technology, the light consumes much less energy than lamps built on traditional light sources, yet provides the same brightness for both ambient light and reading functions. Being utilized at Aurora in floor-standing and tabletop configurations, the Seagull Light’s “wings” change positions in accordance with lighting adjustments, imitating a seagull flapping its wings. 

More information on the HC1200 and BenQ’s full line of projectors is available at For more information on QisDesign and its award-winning lineup of LED lamps, please visit

More information on Aurora is available at

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About BenQ America Corp. 
The BenQ digital lifestyle brand stands for “Bringing Enjoyment ‘N’ Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP(R) technology in The Americas(1). BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of Colorific(TM) projectors, RevolutionEyes(TM) monitors, interactive large-format displays, mobile audio products, cloud consumer products, and lifestyle lighting for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V, and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics. Whether it’s interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat-panel displays for digital signage, or LED-backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company’s products are available across North America through leading value-added distributors, resellers, and retailers. 

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(1) Based upon Q2’15 Quarterly Projector Shipment and Forecast Report from PMA Research

About QisDesign
QisDesign, a premium lifestyle design brand by BenQ Group, creates a new vision for home décor products with innovative LED luminaires that are world-renowned. QisDesign’s concepts have achieved the recognition of over 30 internationally acclaimed awards, including Germany’s iF, Red-Dot, and the Japanese G-Mark. Through innovative technology and sophisticated design, QisDesign’s products deliver a unique experience that both satiates consumers’ desires and stimulates their imagination. More information is available at

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About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare, and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier, and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications, and lifestyle lighting. Because it matters. 

About BenQ Group
The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life. The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp., and Raydium Semiconductor Corp.

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Photo courtesy of Aurora. © Mark Ford. 

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