HELSINKI, Nov. 4, 2014 — Sleep monitoring specialist Beddit today announced the availability of its best-selling wireless sleep tracking device nationwide. It is now available in Bed Bath & Beyond® stores, just in time for the holiday season.
Beddit Sleep Monitor is an ultra-thin film sensor, placed under the bed sheet, which measures the user’s vital signs and sleep activity – without wires or devices touching the body. Beddit sends the sleep data over Bluetooth to a companion app on a smartphone where the data is analyzed using sophisticated algorithms based on ballistocardiography (BCG). Each morning Beddit’s mobile app presents a sleep analysis and coaching tips on how to improve sleep.
“There is a lot of excitement around wearables and tracking sensors,” said Lasse Leppakorpi, CEO of Beddit, “but while other devices are still in the speculative stages, we’re already manufacturing and retailing our devices around the world. What sets us apart from others in this category is freedom, you do not have to wear anything on you while you sleep. The sensor attaches to the bed, not you.”
To support the launch, Beddit will embark on a US Tour with world- renowned sleep research scientist, Prof. Markku Partinen M.D., who will be in-store to give customers hands-on coaching advice on how to improve their sleep. The tour will visit five Bed Bath & Beyond stores in New York, Chicago, Los Angeles and San Francisco between November 10th and 15th.
Links:
- Read scientific research about Beddit’s technology: www.beddit.com/science
- Like Beddit on Facebook: www.facebook.com/beddit
- Follow Beddit on Twitter: www.twitter.com/beddit
About Beddit
Beddit (founded in 2006) has offices in Finland and Silicon Valley. Beddit develops and markets revolutionary products and applications for sleep and wellness monitoring. Utilizing special sensor technology and sophisticated signal analysis algorithms, Beddit has created products for tracking of sleep, heart rate and breathing without any disturbing wearable sensors. Beddit products are used globally by medical and training professionals as well as by consumers. www.beddit.com.
Media contacts:
Beddit USA:
Annina Pierson
annina(at)beddit.com
+1 408 457 4500
Renee Newby-Friedman
Rocket Science PR (for Beddit)
renee(at)rocketscience.com
+1 415 464 8110 x213
mobile: +1 757 651 6554
