After a decade in marketing communications for iconic brands Paradigm, Anthem and MartinLogan, Erin Phillips strengthens A/V expertise at Caster Communications, leading PR and social media agency for home technology.
Wakefield, RI – March 10, 2016 – Caster Communications, Inc., an award-winning consumer tech PR and social media firm, announces an exciting new addition to its senior team. Erin Phillips has been appointed Account Manager and joins the Caster team after a decade at Paradigm Electronics, most recently as the Marketing & Communications Manager for their three AV brands: Paradigm, Anthem and MartinLogan.
Spearheading the triplet brands’ PR and social media campaigns, Erin brings extensive experience in media relations, advertising, social media, tradeshows and events, as well as marketing communications for the US and international markets. After spending the past decade working closely with retailers, custom installers, distributors, press and publishers in the specialty audio/video and consumer electronics space, Erin fortifies Caster’s depth and breadth of audio and video knowledge while expanding the team’s media connections.
“We are thrilled to welcome Erin to our team. I have a very special place in my heart for Paradigm; as one of Caster’s very first AV clients and a company we worked with through 2011, they have brought awesome people like Erin into our lives. Having collaborated with her for years, we know the skills, commitment and relationships she brings to our team, and we know she fits like a missing puzzle piece,” said Caster President Kimberly Lancaster. “She immediately expands our bandwidth, and any AV company would be lucky to get her expertise on their account. It’s a coup to be able to add her level of talent to our firm.”
Erin will work closely with the Caster team from her office in Burlington, Ontario and assume roles on existing clients including Avnu Alliance, InFocus and PowerHouse Alliance. Caster is actively seeking a new speaker client for Erin to lead – interested companies should contact Caster immediately.
About Caster Communications, Inc.
Located in Rhode Island, Caster is an award-winning agency specializing in PR, communications and social media strategy for public, private and start-up companies in the consumer electronics, smart home, digital health, mobile, and IoT/IIoT technology markets. Since 1998, Caster has developed and implemented innovative public relations programs for leading companies and organizations across these industries. For more information visit www.castercomm.com. Or Follow us on Facebook or Twitter for regular news and updates.
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