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Atlantic Technology Appoints SF Marketing in Canada

NORWOOD, MA — Atlantic Technology is pleased to announce that, as of February 1, 2015, SF Marketing Inc. (SFM) of Montreal will be the exclusive distributor for its high-performance music, home theater, and in-wall loudspeakers in Canada.

“Steven Freytag and his Custom Installation Solutions team are among the most experienced in Canada,” says Peter Tribeman, Atlantic Technology’s Founder and President. “Their technical knowledge, understanding of the market and most importantly, their good relationships with Canadian dealers and integrators will be a perfect fit for Atlantic Technology. We are looking forward to working with SFM to expand our market in Canada.”

“Atlantic Technology has been a loudspeaker industry leader for over 25 years, and we are proud to be appointed as their distributor,” states Steven Freytag, General Manager of SFM’s Custom Installation Solutions Division. “Atlantic Technology has the pedigree we look for in our brands and marries well with our current product portfolio. Canadian dealers and integrators will now be able to easily purchase and install Atlantic Technology — along with our other brands — while receiving the same great sales and technical support that our customers have come to expect from SFM.”

About Atlantic Technology – From its inception in 1989, Atlantic Technology’s mission has been to produce home entertainment products that exemplify the very best in both performance and value. The company specializes in high-performance loudspeaker systems for music, home theater, and custom audio/video installation. For more information on Atlantic Technology and its many fine products for home theater and custom audio/video installation, visit or call 781-762-6300.

About SF Marketing, Inc. – Established in 1978, SFM is a leading Canadian distributor of consumer electronics. With their head office in Montreal, SFM has proven itself as an organization dedicated to providing service and support to a large number of consumer electronics dealers. SFM’s Consumer AV division distributes some of the industry’s top brands, including Atlantic Technology, Universal Remote Control (URC), Russound, Omnimount, IC Realtime, Kordz, Furman Sound, and Shure, as well as quality accessory lines such as Canare, Digiflex, Littlite, Neutrik and Raxxess. For more about SFM, refer to our website

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