Alpine Electronics of America Announces 2014 Rep Firms of the Year
Alpine Electronics of America, Inc. recently announced the recipients of its 2014 aftermarket sales achievement awards. The awards were presented to rep firms Santa Fe Innovative Marketing and CMA Sales during Alpine’s annual sales meeting held earlier this month.
Dixon Smart, Eric Baltzer and Anthony Rawlings are the Santa Fe Innovative Marketing members singled out for their 2014 performance. The men represent Alpine in the Rocky Mountain States (CO, UT, ID, MT, WY, NM and El Paso, TX area). Heeding the 2014 challenge to increase sales of the 9-inch and 8-inch Alpine Restyle dash systems, they successfully educated their dealers about the products and encouraged them to invest in the category. They became experts in sharing the Alpine Restyle story, and their contagious enthusiasm inspired both Alpine retailers and management alike.
CMA Sales was also recognized for their thriving efforts in 2014, but this is especially notable because this is the second year in a row that the company earned the Rep Firm of the Year honor. Members Mark Barber, Tory Sanders, Chuck Cooley and Cecil Suite spread the Alpine Restyle story through hands-on activities within their territory (NC, SC, GA, AL, MS and TN). They held numerous Alpine Restyle events, ensuring that consumers received a complete product demonstration at each site. They made marketing assets easily available to their retailers and cross trained themselves to handle order and warranty issues. Their passion for Alpine does not go unnoticed in their territory, thanks to their head-turning Chevy Tahoe demo vehicle outfitted with an X009-GM 9-inch Alpine Restyle system and custom vinyl wrap.
“Alpine is proud to once again acknowledge the best efforts of our sales rep force,” said Steve Crawford, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc. “These men demonstrated exceptional leadership and customer support towards getting Alpine Restyle up and running in its first year.”