Guest Post: Understanding The Next Generation Of Buyers
Millennials and Gen Z are already starting to reshape the appliance buying process
Update your browser to view this website correctly. Update my browser now
Millennials and Gen Z are already starting to reshape the appliance buying process
"t’s time to consider your workplace culture and communication strategy."
More than half would rather consult a phone than a salesperson
Even though the World Series has not yet begun, retailers are as prepared as ever for the holiday selling season. I have been reading,...
Even a two-second slowdown on a web or mobile site can cost retailers dearly among their millennial customers, a new study shows. According to...
Accustomed to the freedom and flexibility of the digital mobile experience, millennials have paved their own wide path through adolescence and adulthood, and have...
Smartphones have become so central to the lives of U.S. millennials that one in three millennials checks their phone right after love making, 12...
BrandSource, the $14 billion buying group, is looking to groom the next-generation of industry leaders with its first-ever Young Professionals University (YPU) gathering. The...
Female millennials are giving traditional retailers the cold shoulder. According to a survey by Wolfe Research, that group’s lifestyle and shopping choices don’t bode...
A new study by ComScore and digital tech publisher Purch provides some insight into which consumer groups buy the most tech devices. Here are...
A survey of over 2,000 consumers and 230 retailers and vendors by PricewaterhouseCoopers (PwC) revealed 10 leading trends that can help you compete this...
The back-to-school holiday (second largest revenue generating holiday for retailers) has grown a whopping 42 percent over the past 10 years. This year alone,...
BRISBANE, CALIF. — CE manufacturers should focus their promotional firepower on millennials to get the biggest bang for their marketing buck. The group, generally...
Every generation has a group who revolutionizes an industry. Today, millennials are drastically shaping the way music is consumed and experienced. For the first...