WiSA® LLC launched its new initiative, the WiSA Certified™ Retailer Program, which enables retailers to be a part of the award-winning WiSA brand through features on WiSA websites, dedicated marketing, advertising, channel sales support and advanced notification of new WiSA Certified and WiSA Ready™ products.
“We jumped at the opportunity to open a WiSA Certified storefront because of the WiSA product quality and the Wave Marketing program,” said Abe Yazdian, VP of Merchandising at Electronics Express. “As a leading retailer of consumer electronics and audio, we believe the WiSA Wave marketing coupled with enhanced support is an exciting step that opens up new ways for retailers to promote wireless, high-definition home theater offerings and accelerate sales. We look forward to offering the WiSA Certified Speakers, WiSA Ready TVs and WiSA transmitters to our customers as they provide high quality immersive sound that consumers want.”
Amazon opened the first storefront and the program expanded to six storefronts with the additions of Electronics Express, Walts TV, Beach Camera, BuyDig and coming soon to B&H Photo and Focus Camera.
To qualify to be a WiSA Certified Retailer, stores must meet the following criteria:
- Sell WiSA Ready TVs, WiSA Certified Speakers and Transmitters.
- Commit to creating a dedicated WiSA storefront on their website.
- Host website traffic with over 1 million unique visitors per year.
- Support WiSA product demonstrations online or in-store where applicable.
- Have been in business for 10 or more years.
- Display the WiSA Certified Retail Partner logo on the home page or WiSA category page.
“WiSA is proud to see the creation of these great new storefronts featuring the exciting wireless home cinema category fueled by products from WiSA members. These WiSA Certified retailers are answering the demand for WiSA Certified products and we are excited to support them,” said Tony Ostrom, President of WiSA. “The opportunity to integrate the WiSA brand with a wide variety of retailers expands our reach and supports our goal of driving 2 million visitors to websites by the end 2021.”
For years, WiSA has invested in its state of the art, wireless and HD audio technology to create amazing home cinema systems. The WiSA Certified Retail Program ensures white glove service and support from WiSA to feature WiSA Certified products in the best way possible, including customized and effective marketing reinforcement.
To learn more about the WiSA Certified Retailer Program, visit https://www.wisaassociation.org/about-wisa/what-is-the-wisa-certified-retailer/.
See also: Executive Insight: What’s Next For The Retail Environment In Home Audio?
