Willoughby’s Adds Pentax, Leica In-Store Stations

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NEW YORK — Pentax and Leica recently became featured brands at New York City’s landmark camera retailer Willoughby’s Camera, which has constructed dedicated selling stations for both brands in its Fifth Avenue storefront.

Pentax and Willoughby’s held a launch party for the press at the store to show off the store-within-a-store showcase. Both the Pentax and Leica stations were designed by Alex McCord, one of the stars of the hit Bravo reality TV series “Housewives of New York.”

The two stations face each other at the front of the store’s entrance, flanking a central corridor that leads into the main selling area. Products are showcased both on countertops and behind glass in high-end wood-veneer cabinets with illuminated glass shelving.

The Pentax station also includes a large saltwater aquarium, complete with fish, coral and a waterproof Optio W90 all-weather camera.

Other highlighted products in the showcase are a high-performance K-7 d-SLR camera line, premium lenses, multicolored K-x cameras and a line of binoculars. Willoughby’s owner Joseph Douek said the Leica and Pentax retail stations were built in tandem and launched about three weeks ago starting with Leica.

Willoughby’s wanted “a brand that would complement” the Leica showcase for the opposite side and selected Pentax, he said.

“We are among the top 10 Pentax dealers in the country,” Douek told TWICE. “We thought it would be a great opportunity to showcase a brand that may not be as well known as Leica, but makes great stuff , too.”


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