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What Becomes A Showroom Most?

When it comes to luxury white-goods displays, Starpower has some tough competition in True Refrigeration.

The super-premium kitchen vendor has been earning accolades for its new 3,000-square-foot True Experience showroom at company headquarters in O’Fallon, Mo., where the Three Ds — dealers, designers and decorators — comes to ooh, ah, and make their best laid plans for their culinary-inclined customers.

The showroom features five separate vignettes, including a wine room; a traditional white tile and marble room; a modern bar display with under-cabinet cooler; a butler’s bar display; and a modern kitchen vignette.

The space was recently recognized by the Kitchen/Bath Industry Show (KBIS), which named it a finalist in its Innovative Showroom Awards, independent retail category, from a field of 59 entries.