The discounter’s e-tail arm will unleash a 2,000-deal promotion beginning at 8 p.m. EST on Sunday, Nov. 29, and will also begin making select items available for free in-store pickup starting on Saturday.
Top tech offers will include:
*a 65-inch LG 4K/UHD TV for $799, a $500 savings;
*Microsoft’s Surface Pro 3 for $599, a $200 savings; and
*an Air Hogs video drone for $75, a $34 savings.
Each qualifies for free shipping by exceeding Walmart’s $50 minimum.
The retailer said the move was inspired by a “significant spike” in Sunday evening Google searches for the term “Cyber Monday,” and the attendant increase in traffic when Walmart.com released select deals that night in the past.
“It can be exhausting for working parents and millennials to stay up past midnight to shop online, only to wake up early the next day to get ready for work,” said Walmart.com president/CEO Fernando Madeira. “By starting ‘Cyber Monday’ hours earlier on Sunday evening, and quadrupling the number of Cyber Monday specials, we’re making it easier for customers to get ahead of the busiest online shopping day of the year and save on the best gifts.”
The company said the spillover into Sunday night started after the connection speeds of home Wi-Fi networks and mobile data began to rival those available in workplaces, diminishing shoppers’ Cyber Monday reliance on their office PCs.
Walmart added that its e-commerce merchants closely watched customer search and demand trends in the months leading up to the holidays, and significantly expanded their Cyber Monday assortment accordingly.
For example, searches for 4K TVs, drones, Beats by Dre headphones, Fitbit, 3D printers and Star Wars all rose by more than 100 percent last week compared with the same time last year, the company noted.
As a result of its tracking studies, the website will offer three times as many 4K TVs, 15 times more drones, and 350 percent more 3D printers and accessories than it did last year, Walmart said.
More information and a sneak peek of additional Walmart.com Cyber Week specials can be found here.
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