Walmart is rolling out its first prepaid 4G plan.
Offered through T-Mobile, the plan provides unlimited data and text and 100 minutes of voice for $30 a month.
The plan, which joins Walmart Family Mobile, another prepaid program by the carrier, launched Oct. 16 and will be sold exclusively through Walmart’s stores and website, and at
Customers will be allotted up to 5GB of data over T-Mobile’s HSPA+ 4G network, but throughput will be throttled back to 2G speeds thereafter for the remainder of the month.
Voice is priced at 10 cents per minute after the first 100-minute allotment.
As part of the rollout, Walmart is doubling its TMobile handset assortment from three to six models, including the chain’s first prepaid 4G phone.
The T-Mobile programs join Walmart’s other exclusive prepaid plan Straight Talk, which provides unlimited talk, text and data for $45 a month through TracFone.
Walmart said 60 percent of its customers cited access to a high-speed data network as a key factor in the purchase of a wireless service plan.
“Walmart is proud to offer our customers fast and affordable mobile options, especially as texting and social networking become a regular form of communication,” said Seong Ohm, recently named senior entertainment VP, Walmart U.S. “Together with our suppliers we continue to ensure the products our customers want and need — from the latest smartphone and TV to groceries and toys – are available at every-day low prices.”
Amy McCune, national retail VP at T-Mobile USA, said the plan will help meet burgeoning demand for prepaid service, which is expected to double by 2015.
“T-Mobile is thrilled to offer this exclusive, affordable service plan, designed specifically with heavy text and data users in mind,” she said.