Walmart Offering 4G Prepaid T-Mobile Plan - Twice

Walmart Offering 4G Prepaid T-Mobile Plan

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BENTONVILLE, ARK.—

Walmart is rolling out its first prepaid 4G plan.

Offered through T-Mobile, the plan provides unlimited data and text and 100 minutes of voice for $30 a month.

The plan, which joins Walmart Family Mobile, another prepaid program by the carrier, launched Oct. 16 and will be sold exclusively through Walmart’s stores and website, and at

T-Mobile.com

.

Customers will be allotted up to 5GB of data over T-Mobile’s HSPA+ 4G network, but throughput will be throttled back to 2G speeds thereafter for the remainder of the month.

Voice is priced at 10 cents per minute after the first 100-minute allotment.

As part of the rollout, Walmart is doubling its TMobile handset assortment from three to six models, including the chain’s first prepaid 4G phone.

The T-Mobile programs join Walmart’s other exclusive prepaid plan Straight Talk, which provides unlimited talk, text and data for $45 a month through TracFone.

Walmart said 60 percent of its customers cited access to a high-speed data network as a key factor in the purchase of a wireless service plan.

“Walmart is proud to offer our customers fast and affordable mobile options, especially as texting and social networking become a regular form of communication,” said Seong Ohm, recently named senior entertainment VP, Walmart U.S. “Together with our suppliers we continue to ensure the products our customers want and need — from the latest smartphone and TV to groceries and toys – are available at every-day low prices.”

Amy McCune, national retail VP at T-Mobile USA, said the plan will help meet burgeoning demand for prepaid service, which is expected to double by 2015.

“T-Mobile is thrilled to offer this exclusive, affordable service plan, designed specifically with heavy text and data users in mind,” she said.

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