Walmart is rolling out its
first prepaid 4G plan.
Offered through T-Mobile, the plan provides
unlimited data and text and 100 minutes of voice
for $30 a month.
The plan, which joins Walmart Family Mobile,
another prepaid program by the carrier, launched
Oct. 16 and will be sold exclusively through
Walmart’s stores and website, and at
Customers will be allotted up to 5GB of data
over T-Mobile’s HSPA+ 4G network, but throughput
will be throttled back to 2G speeds thereafter
for the remainder of the month.
Voice is priced at 10 cents per minute after the
first 100-minute allotment.
As part of the rollout, Walmart is doubling its TMobile
handset assortment from three to six models,
including the chain’s first prepaid 4G phone.
The T-Mobile programs join Walmart’s other
exclusive prepaid plan Straight Talk, which provides
unlimited talk, text and data for $45 a month
Walmart said 60 percent of its customers cited
access to a high-speed data network as a key factor
in the purchase of a wireless service plan.
“Walmart is proud to offer our customers fast
and affordable mobile options, especially as texting
and social networking become a regular form
of communication,” said Seong Ohm, recently
named senior entertainment VP, Walmart U.S.
“Together with our suppliers we continue to ensure
the products our customers want and need
— from the latest smartphone and TV to groceries
and toys – are available at every-day low prices.”
Amy McCune, national retail VP at T-Mobile
USA, said the plan will help meet burgeoning demand
for prepaid service, which is expected to
double by 2015.
“T-Mobile is thrilled to offer this exclusive, affordable
service plan, designed specifically with
heavy text and data users in mind,” she said.