Video & Audio Center Readies Launch Of ‘All-Digital, All-Touch’ Superstore

Flagship store will highlight emerging technologies
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Flagship store will highlight emerging technologies
20New VAC store_4_3.jpg

Udpated!Video & Audio Center will open its fourth location, a new flagship store in Woodland Hills, Calif., this week, described as “the first all-digital, all-touch consumer technology superstore.”

The store will “embrace the latest technological advancements in sight, sound and movement including television, streaming audio, mobile devices, wearables and robotics,” Tom Campbell, Video & Audio Center (VAC) corporate director and spokesperson, told TWICE.

A host of industry VIPs are expected to attend to witness an array of cutting-edge technology products on display, including:

• the world's first 105-inch panoramic 5K HDTV with 21:9 aspect ratio from LG, which will be in stock and for sale;

• the all-new Play:5 Sonos audio system;

• the world’s thinnest 4K 75-inch HDTV, from Sony, along with the company’s new top-end 4K Ultra HD projector and a new high-end receiver;

• new curved and flat OLED 4K TVs with High Dynamic Range;

• Neato Robotics' new Robot cleaning technology; and

• the launch of Monster's 24K BackFloat floating Bluetooth speaker and Monster Black Platinum headphones developed with soccer star Cristiano Ronaldo.

In addition, the store will be running the first public preview clips for the new James Bond film “Spectre,” courtesy of 20th Century Fox.

Top consumer electronics industry executives, engineers and experts from leading companies such as Sony, Samsung, LG, Sharp and Sonos will be joined by such key content providers as 20th Century Fox. Those in attendance will include Mike Fasulo, president/COO,  Sony Electronics; Mike Dunn, president, 20th Century Fox Home Entertainment; Tim Alessi, new product development director, LG Electronics; George Madrigal, sales and marketing director, Samsung Electronics; Monster founder Noel Lee; Joseph and Mayer Akhtarzad, VAC co-owners; and VAC’s Campbell.

The store is located at The Village at Westfield Topanga, 6344 Topanga Canyon Blvd., Woodland Hills, CA. The opening ceremonies will begin at noon on Thursday, Oct. 22, with a press conference scheduled for 12:30.

The event is open to the public, and there will be product demos all day for consumers.

 “This new all-digital, all-touch superstore really highlights our 35 years of introducing technology to America and the world,” remarked Joseph Akhtarzad.

Campbell commented, “Get ready for an unparalleled experience where you can see, feel, touch and experience everything in the store. It’s completely interactive. We’re showing product and content. Content has to be distributed through technology, and neither can survive without the other.”

Added Campbell: “The consumer has a thirst for technology like never before,” which has helped VAC double its business year to date. “Those retailers evolving with the technology will have a record year; those that don’t, prepare to die.”

Postscript: See local TV news coverage of the store opening here.


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