Video & Audio Center Customers Turn Out For 4K OLED TV Retail Launch

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SANTA MONICA, CALIF. – LG Electronics and Video & Audio Center officially kicked off the new age of 4K Ultra HD OLED TV technology in grand style, selling 18 $10,000 65-inch models and one $25,000 77-inch model in a matter of hours after the “future of TV” launch event kicked off here Oct. 2.

The Video & Audio Center flagship store celebrated the technology sendoff in L.A. style, bringing in local Fox Sports talk radio announcer Vic “The Brick” Jacobs from AM570 KLAC, representatives from the L.A. Clippers cheerleading squad, and former Beverly Hills Mayor Jimmy Delshad to keep spirits high as customers awaited a special drawing for an OLED set.

The first purchaser of the 77-inch 77EG9700 4K UHD OLED model was Michael Farahnik, a local real estate investor, who said he was inspired to purchase the set because, “I love eco-friendly items.”

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