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VAS Completes Cash-For-Equity Swap

Value Added Services (VAS), here, a developer and marketer of products that enhance extended warranty programs for retailers, has sold a controlling interest in the company to Dallas-based Reef Equity valued at $22.4 million.

VAS said the infusion of capital will allow it to “further expand and enhance its reputation” as a provider of tangible, customer-centric products designed to help consumer electronics retailers sell service programs such as extended services plans and home installation services that help distinguish them in the marketplace.