TWICE On The Scene: DataVision Retools New York Showroom

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NEW YORK —

Manhattan IT and A/V specialty dealer DataVision is building out its business on multiple fronts.

In the virtual world, the company has expanded its e-commerce presence by selling through eBay and the third-party marketplaces of

Amazon.com

, Best Buy and Sears, in addition to its own

DataVis.com

site (see TWICE, March 26).

In the physical world, the independent dealer has revamped the first floor of its three-story Fifth Avenue showroom to leverage high demand for headphones, imaging and accessories.

For the headphones, the company opened what president Albert Liniado described as the industry’s first in-store Skullcandy shop, and installed listening stations for its House of Marley, Monster, Sennheiser and Soul headphone lines. “Headphone sales are off the chart,” he said.

DataVision carried the concept over to cameras by installing a new digital imaging demo gallery, and merchandises its accessories lines on branded display walls developed with its vendor partners. “We do tons of business in accessories,” Liniado noted.

The biggest chunk of real estate on the showroom’s main floor still belongs to computers, where Apple, Asus, Compaq/ Hewlett-Packard, Fujitsu, Samsung and Toshiba all boast live displays. Data- Vision worked with Intel to customize the pricing and messaging that appears on the laptop screens via dedicated USB drives, and recently carved out additional space for a freestanding tablet display.

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