TWICE E-Commerce Site Of The Week

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Who: Sears, Roebuck and Co., Hoffman Estates, Ill.

What: Online sales of major appliances. Sears added the majaps site earlier this month, offering 2,000 brand-name refrigerator/freezers, dishwashers, washer/dryers and microwaves. Products will be delivered within seven days for a fee of $35, and carry the same prices as Sears' physical stores. Surfers can create their own side-by-side comparison charts based on price, color, finish or other criteria, or can search by make or model number.

When: Sears began selling Craftsman tools online in October 1997. It added parts and accessories in April 1999 and appliances on May 13.


Why: "Launching appliances online is a major step forward in Sears' strategy to be the definitive online source for the home," explained Alice Peterson, VP/general manager of Sears Online. The mass merchant wouldn't confirm if and when it will add consumer electronics to its online assortment, although an announcement is expected later this year.

The TWICE E-Commerce Site Of The Week highlights virtual stores that have raised the bar on cyber selling by dint of web page design, product selection, service or price.


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