TWICE E-Commerce Site Of The Week

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TWICE E-COMMERCE SITE OF THE WEEK

WHO: Egghead.com.

WHAT: The e-tail consolidation predicted by e-commerce analysts has begun. Last month, Egghead.com, the onetime brick & mortar software seller that went Web-only in 1998, completed its previously announced merger with Onsale.com, a six-year-old cyber store that created a stir by selling computers and peripherals at cost.

WHEN: November 22, 1999.

WHERE: www.egghead.com

WHY: Immediately following the merger, Onsale's site was integrated into "the new" Egghead.com, the self-described "computer store inside your computer." While Egghead will be the dominant brand, offering computers, peripherals, software and consumer electronics (in addition to sporting goods and travel services), the Onsale moniker will live on as the store's auction site, where bargains abound in closeout and surplus products. The combination, says Egghead, means wider selection, sharper pricing and faster delivery thanks to its increased purchasing power and economies of scale.

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