The stakes are high: According to a FatWallet consumer poll, more folks planned to buy a TV during the Super Bowl sales period than Black Friday, Cyber Monday and December combined — with nearly half of the respondents looking to purchase their first 4K UHD TV.
Yet retailers are still on back order for some of the most select 4K models, particularly curved sets, following a tight holiday season. As hhgregg president/CEO Dennis May noted last week on an earnings call, “We’re certainly in better shape. If you walk into an hhgregg store, you’d see a fine assortment of 4K TVs. But some of those holes in our in-stock are still continuing.
“If there’s an impact anywhere,” he continued, “it would probably be in your ASPs [average selling prices]; maybe you could have [stepped the customer up] further up within the product line. But we’re really in good shape around the Super Bowl promotions — we’ve got a great assortment and we got a great assortment in stock, so we’re ready to go.”
Indeed, the lead item in hhgregg’s pre-Super Bowl circular this week is a curved, 55-inch 4K UHD smart TV, model UN55JU6700, that’s on sale for $1,098. Opening price point for large-screen 4K is a 55-inch Seiki for $450 (model SE55UGT), while the step includes two LG pieces: a 55-inch 4K UHD smart TV with webOS for $700 (model 55UF6430), and a 65-inch version (model 65UF6450) for $1,000.
Here’s a look at what other retailers are promoting before the Big Game:
*a 55-inch Samsung 4K UHD TV for $1,000 (a $600 savings); and
*a 65-inch Samsung 4K UHD TV for $2,000 (a $1,100 savings)
*a 50-inch Samsung 4K UHD TV for $848, after limited special buy at $698;
*a 50-inch Vizio 4K UHD TV for $598; and
*a 55-inch LG 4K UHD TV for $698 (a $300 savings).
Other Walmart sale items include a 32-inch Sony HDTV for $198 (on special buy); a Vizio 38-inch soundbar with wireless subwoofer for $138; and a Roku 3 streaming device for $98, including $5 Vudu credit.
P.C. Richard & Son
The regional CE, majap and bedding chain is offering a three-in-one Samsung TV bundle that includes a 65-inch 4K UHD smart TV (model UN65JU6400) for $1,500 plus two “free” Samsung HDTVs in 40-inch and 28-inch screen sizes, for a savings of $1,160, or 43 percent off.
P.C. is also promoting an exclusive LG two-for-one bundle that provides a free 32-inch HDTV with the $1,000 purchase of a 60-inch 4K UHD smart TV (model 60UF7300).