– Toys “R” Us has begun selling pre-owned video games at most of its 587 stores nationwide.
The effort follows last year’s launch of a video game trade-in program at the nation’s No. 1 toy chain.
The moves mirror Gamestop’s successful buy-sell model for used software, which is also being emulated by Best Buy.
Toys “R” Us will offer a broad selection of pre-owned games, priced under $30, within the stores’ electronics departments, a spokesman said.
Separately, the company is also rolling out about 600 pop-up “Express” stores in malls and shopping centers across the country, effectively doubling its brick-and-mortar footprint in advance of the holiday season.
Toys “R” Us launched the program last year with nearly 90 Express locations, many of which have remained open through 2010. The retailer has already opened nearly half of this year’s crop of 4,000-square-foot shops, beginning in June.