Miami — IT and A/V specialty chain TigerDirect has signed entrepreneur and celebrity investor Kevin O’Leary as spokesman for the company’s B-to-B unit.
O’Leary, known as “Mr. Wonderful” on ABC-TV’s reality series “Shark Tank,” will represent TigerDirect Business through digital, social media and traditional promotional initiatives, the retailer said, in addition to educational opportunities and personal appearances at industry and customer gatherings.
The partnership follows O’Leary’s turn as keynoter for TigerDirect’s inaugural Innovation IT conference and expo last November. Both the conference and O’Leary’s new role as brand ambassador underscore the retailer’s renewed focus on the business, government and educational channels, which it provides with tailored IT products, services and solutions.
“I’m all about helping businesses increase productivity, and ultimately, cash flow,” O’Leary said. “I’m excited to be working with TigerDirect to do exactly that by providing businesses with the best IT solutions available.”
Added TigerDirect Business president Adam Shaffer: “We will join forces with Kevin to become advocates for businesses seeking to get the most out of technology to help drive their companies’ growth and stay a step ahead of the competition.”
The new spokesperson pact begins this spring.