Miami — TigerDirect has added a B-to-B component to its annual consumer-facing Tech Bash event, with Lenovo as the title sponsor.
The Innovation: IT Conference and Expo will be held on Nov. 7 at Marlin’s Park, from 8 a.m. to 5 p.m. Attendees will be able to meet with tech manufacturers debuting new products and solutions, as well as participate in IT-focused breakout sessions, interactive demos and on-site purchasing.
Kevin O’Leary of “Project Earth” and “Shark Tank” will keynote the event.
Noted Steven Leeds, TigerDirect corporate marketing director: “The expansion of Tech Bash to include a B-to-B sector expo is a natural addition and reflects our commitment to serve the unique needs of [the small- and medium-business] market.
“TigerDirect has a longstanding relationship with Lenovo and we are excited to have them join us as the title sponsor of our premier B-to-B event, which will highlight the latest IT innovations, solutions and advice that empower businesses for success.”
As the title sponsor, Lenovo will host three breakout sessions and have product demonstrations.
TigerDirect is a subsidiary of Systemax.