Clearwater, Fla. — Tech Data, the global distribution and logistics powerhouse, has launched a marketing portal for resellers offering no-cost access to customizable, automated marketing campaigns for the next six months.
Available through ResellerConnect — a reseller marketing program from the distributor’s full-cycle in-house marketing services agency TDAgency — the portal provides resellers with “an easy-to-use solution for implementing marketing initiatives and expanding their businesses,” the company said.
“TDAgency is dedicated to the success of our channel partners, and now solution providers can use the new marketing portal at no cost for the next six months to gain access to quality tools designed to help them implement new programs to reach a broad network of end users,” said TDAgency VP Pablo Zurzolo. “These tools also benefit our vendor partners. They can host content within the portal to generate leads and reach more solution providers looking for specific product offerings and technologies.”
Through the reseller marketing portal, Tech Data solution providers can access pre-made, effective content that they can customize and distribute to their customers. The portal also provides valuable insights through data analysis and lead-scoring, including identification of key partners and most profitable markets, the distributor said.
Other capabilities include customer relationship management (CRM) integration, campaign results analysis and customized social-media feeds.
One of the world’s largest wholesale distributors of technology products, services and solutions, Tech Data supports 115,000 resellers serving end users in more than 100 countries, and generated $27.7 billion in net sales in its last full fiscal year, placing it at No. 107 on the Fortune 500.
Its ResellerConnect marketing program serves small- and medium-sized business (SMB) solution providers. For more information, contact TDAgency at (800) 237-8937, ext. 89302, or [email protected].