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Target Targets TV, Gaming, Imaging

MINNEAPOLIS —Walmart isn’t the
only national discount chain upgrading
its consumer electronics departments.

Soon after Walmart outlined its
plans for an enhanced wireless and A/
V off ering, Target, its closest channel
competitor, detailed its own agenda for
CE, with a focus on TV, gaming and
digital imaging.

Within the former, changes include
the introduction of edge-lit LED and IPcapable
models, an expanded assortment
of larger screen sizes, and an updated TV
wall on which to merchandise them.

Elsewhere, a reconfigured video game
section is being expanded by 30 percent
and features a larger, more open layout.

Within digital imaging, Target is expanding
and upgrading its assortment
to include its first in-store SLR models.
Like the TVs, the new SLRs will
be grouped together with clear signage
highlighting key product features.

The rolling retrofit will be completed
nationwide this month.