MINNEAPOLIS —Walmart isn’t the only national discount chain upgrading its consumer electronics departments.
Soon after Walmart outlined its plans for an enhanced wireless and A/ V off ering, Target, its closest channel competitor, detailed its own agenda for CE, with a focus on TV, gaming and digital imaging.
Within the former, changes include the introduction of edge-lit LED and IPcapable models, an expanded assortment of larger screen sizes, and an updated TV wall on which to merchandise them.
Elsewhere, a reconfigured video game section is being expanded by 30 percent and features a larger, more open layout.
Within digital imaging, Target is expanding and upgrading its assortment to include its first in-store SLR models. Like the TVs, the new SLRs will be grouped together with clear signage highlighting key product features.
The rolling retrofit will be completed nationwide this month.