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Target Sending Coupons To Cellphones

MINNEAPOLIS — Target has introduced
a mobile coupon program that allows
customers to receive and redeem
discount offers via their cellphones.

The coupons can be redeemed at all
Target locations by scanning a bar code
on the handset’s display upon checkout.

Shoppers can join the program at Target.
com/mobile for PCs or
for mobile phones. Consumers can also
opt-in by texting COUPONS to 827438

Customers will receive a confirmation
text message with a link to a mobile Web
page that contains multiple coupon offers,
all accessible through a single bar
code. Offers are single-use and expire on
the listed date.

“We know that mobile phones are an
integral part of our guests’ lives, and mobile
coupons are just another way we’re
providing convenient, on-the-go shopping
solutions,” said Steve Eastman, president