Target’s Cyber Monday Ad Is Leaked - Twice

Target’s Cyber Monday Ad Is Leaked

CE sidestepped for core categories
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Target.com’s Cyber Monday specials have leaked, and the 75-odd deals are light on tech, heavy on apparel.

Target.com’s Cyber Monday specials have leaked, and the 75-odd deals are light on tech, heavy on apparel.

That should come as no surprise, as the discounter, under chairman/CEO Brian Cornell, has identified fashion, baby, kids and wellness as its core categories, and is pursuing a merchandising strategy that emphasizes those areas.

CE does, however, appear on p. 1 of next Monday’s cyber circular, where it is represented solely by a 48-inch Samsung 4K/UHD TV for $600, down from $900.

The category turns up again on p. 4, in the guise of a $400 Huawei smartwatch, on sale for $320, and that vendor’s P8 Lite 16GB unlocked LTE smartphone, regularly $250 and on sale for $170.

The complete 40-page ad scan is posted at BFads.net, among other comparison shopping services, and, together with Target’s site-wide 15-percent discount, underscores the importance that the discounter has placed on winning Cyber Monday to build its e-commerce cred.

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