Target Adds In-Store Pickup For Online Orders

Minneapolis — In a display of e-commerce catch-up, Target will begin allowing customers to pick up select online orders at its stores.
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Target’s holiday plans include in-store pick-up and a multimedia marketing campa

Minneapolis — In a display of e-commerce catch-up, Target will begin allowing customers to pick up select online orders at its stores.

The service, which will be available chainwide by Nov. 1, is limited to about 35,000 items including CE and home furnishings, and will not be available Thanksgiving week (Nov. 24-30).

In-store pickup of online orders was pioneered by Circuit City in the mid-2000s and has since become standard practice for many national multichannel chains, including Best Buy, Sears, Staples and Walmart.

The discounter said it launched the service here earlier this month in its headquarters hometown, and has since rolled it out to 1,200 stores, or about two-thirds of its locations.

The effort is part of Target’s 2013 holiday initiative, which includes an extension of its one-week price-match window to include the period from Nov. 1 through Dec. 21, and a multimedia marketing campaign dubbed  “My Kind Of Holiday” that will cross broadcast, radio, in-store, catalog, digital and social media channels.

“This campaign will inspire people with products and ideas, compel them with unbeatable prices, and enable them to shop Target through the most digitally enabled effort in our history,” chief marketing officer Jeff Jones said.

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