Girard, Ohio — Subwoofer supplier SVS will offer its products through a U.S. buying group for the first time now that ProSource is making the brand available to its retail members.
“ProSource is the most influential merchandising group in the CE industry, so this is a watershed moment for SVS,” said SVS president Gary Yacoubian. The company has already made “tremendous inroads” with independent retailers in 2014, he said, but the ProSource partnership “blows open the doors for what is possible.”
ProSource enjoys “an impressive legacy in the high-performance audio segment and has thrived in what has been a challenging economic environment for many,” Yacoubian added. “I firmly believe we are in the midst of a resurgence in the demand for high-performance audio, and while it may not reach the levels it did during the golden age of hi-fi, brands and retailers that engage customers the right way and with the right products will see continued growth.”
SVS started as a direct seller of subwoofers to consumers, but in 2012 SVS signed up its first U.S. retailer. The company said its “hybrid go-to market approach and unilateral resale policy have proven to be a profitable model that helps raise the average selling price of audio products for dealers with real margins backed by expert service.”
ProSource retailer members include some of the largest home and mobile entertainment regional retailers in the U.S. They include brick-and-mortar, brick-and-click and online retailers with what the group called “best-in-class merchandising, product selection, product knowledge and services.”