Framingham, Mass. – Staples is teaming up with pop star Katy Perry to support teachers through the retailer’s new “Make Roar Happen” classroom funding program.
As part of the effort, the No. 1 office-supply chain is donating $1 million to DonorsChoose.org, a charity that has helped fund more than 450,000 classroom projects for teachers and impacted more than 11 million students.
Staples said it will also become the presenting sponsor of the North American leg of Perry’s current world tour “to encourage teachers, parents and students around the country to ‘Make Roar Happen.’”
“I’m glad to partner with Staples on my Prismatic World Tour to raise awareness and funds for DonorsChose.org,” the singer said, “and to remind my fans that a small gesture can make a large impact on the very basic materials classrooms need for teachers to help students reach their full potential.”
To promote the partnership, Staples is holding a home video contest in which participants are asked to share their educational goals, inspirational teachers, or how education has positively affected their lives. Contestants will vie for a trip to Los Angeles to meet Perry and attend her Staples Center concert there this fall.
The chain will also give away pairs of concert tickets to customers with a winning code on their sales receipts, and is accepting $1 donations for local teachers in its stores and at its Make Roar Happen microsite.
Staples said the back-to-school initiative builds on its long history of supporting teachers, students and education.