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Sony Taps Netsertive For Localized Dealer Marketing

Morrisville, N.C. – Netsertive, a self-described digital marketing intelligence company, will begin providing localized campaigns for Sony Electronics’s top-performing custom integrators, the new partners announced.

Under the agreement, Netsertive will offer tailored, turnkey programs featuring Internet search, display, and mobile assets designed to draw qualified local traffic.

The resources will initially be made available to top-tier “Diamond” dealers within Sony’s custom integrator-specific channel (CIS), followed by qualified A/V retailers.

The localized campaigns will focus on 4K Ultra HD TVs and front projection systems, and ES A/V receivers and high resolution audio players. The efforts will include targeted display ads; site retargeting ads; search marketing; call tracking; and Netsertive’s dynamic landing-page technology, which “injects brand-approved content into local businesses’ websites on-demand to enhance searchability and drive conversions,” the marketing firm said.

“What attracted us to launch a digital marketing program with Netsertive for our dealers was the fact that Sony’s message is delivered at a local level, ensuring brand compliance,” said Frank Sterns, Sony’s VP A/V specialty/custom integration channel,. “It’s important to bring brands and local businesses together in this digital age, and Netsertive’s platform enables us to support those businesses while driving higher conversion rates.”

Added Netsertive CEO and co-founder Brendan Morrissey, “Today’s consumers are making buying decisions online long before they walk into a brick-and-mortar retailer. If brands and their local businesses aren’t visible online, they are missing out.”

Based here, Netsertive has an extensive track record within the CE industry, having variously provided its digital marketing services to such vendors as Elan, Harman and Meridian Audio, and to buying groups including Azione Unlimited, Home Technology Specialists of America (HTSA), Mega Group USA and the Nationwide Marketing Group.