Some Categories Will Surprise In The Fourth Quarter

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What categories will be surprise winners during the holiday selling season?

Tim Coakley, Ingram Micro Consumer Electronics:

DJ and music manipulation products will gain a large boost with the convergence of consumer electronics and the music world. A person doesn’t need a sound room or professional setup to get professional results anymore. There are new and exciting DJ products that work directly with MP3 players, iPods or iPads through popular apps. This will open up the DJ world to new enthusiasts that aren’t necessarily professionals … yet.

Sixty-inch and above [flat] screen sizes are going to be set at very affordable price points, which is going to result in surprising growth in a previously flat category.

Michael Flink, ADI Americas:

It is no surprise that tablet PCs will be big this holiday season, but the surprise will be just how high sales will go for these products.

In home media, streaming devices will also be popular, like Blu-ray players that offer Netflix, Apple TVs and other similar products. Wireless audio and video devices are gaining popularity across the custom- installation market, and will grow rapidly during the holiday season. Products like the Peerless HD Flow and Proficient Zero offer whole-house solutions without the need for any wiring.

Dennis Holzer, PowerHouse Alliance:

Sales of premium brand television in sizes 60 inches and larger will significantly exceed forecasts. We also believe audio receivers and speakers will post significant increases as attachment sales to video. And they may not be surprises, but look for Blu-ray and remote-control devices to also post significant increases.

Warren Chaiken, Almo:

This certainly doesn’t come as a surprise, but expensive, high-performance headphones and accessories for tablets will be top sellers this season.

Bill Stewart, Petra Industries:

I don’t think we will see anything that completely takes us off guard. We know that these categories are our focus for holiday sales: tablets and accessories; iPhone/ iPod/iPad; cellular accessories; headphones; TV stands, mounts and cables; car remote starters; GPS receivers; and photo/video computer peripherals.

Jerry Satoren, DSI Systems:

Again, I think super- large-screen TV sales will surprise many as the consumer value proposition gets extremely compelling. I also like any home-networking solutions that are affordable and simple to set up. Consumers’ desire to enjoy their content in any room at any time is very high. To that end, there are many cool and interesting products in this space. Smart retailers that offer these turnkey and affordable solutions for consumers to achieve this will be very pleasantly surprised at how well they do.

Jeff Kussard, Capitol Sales:

Although 3D has been relegated to feature status, advances such as passive 3D will help buoy the technology. Among the real winners this holiday season will no doubt be imaging products, especially as we see an increase in the upward migration of consumers from pointand- shoot to d-SLR models. We expect mirror-less offerings to have a particularly strong effect. In audio, amplified soundbars will become the home theater audio system of choice for an even larger segment of consumers, while Airplay-enabled devices will gain momentum at a variety of price points, offering a viable alternative for consumers who until now preferred stationary dock systems.

Fred Towns, New Age Electronics:

I think what we will see are more bundled solutions across the board, with computing and gaming being the biggest sellers. People are evaluating the valued package of goods vs. individual products, to get more for their dollar.


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