Sears Rolls Out Great Indoors Stores - Twice

Sears Rolls Out Great Indoors Stores

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Sears has opened its second The Great Indoors home decorating and remodeling store and announced plans to add 15 more over the next 18 months.

The concept superstore, which debuted last year in Denver, features more than 50,000 products, including A/V, major appliances and home furnishings. Goods are grouped into kitchen, bath, bedroom and great room departments, and are merchandised in upward of 90 room vignettes.

The chain's latest addition opened November 4 in Scottsdale, Ariz., and will be followed by four stores in the Dallas, Denver and Detroit markets. Sears chairman Arthur Martinez noted that 18 months of strong sales at its debut unit compelled the company to "expedite our national expansion. Beyond the next 15 stores," he said, "we're looking in the top 40 U.S. markets for sites to take us to 150 locations as quickly as possible."

Electronics products appear within the stores' Great Rooms section, where room vignettes are wired with surround sound home theater systems boasting such brands as Bose, Denon, Harman Kardon, Hitachi, Mitsubishi, ProScan, Sony and Yamaha. The chain also offers custom home theater installation, and will hardwire homes for sound.

Installation, as well as delivery and service, is also provided for major appliances, which are represented by 400 SKUs within the Great Kitchens department. Products include Wolf professional ranges, Bosch washer/dryers, Fisher & Paykel dishwashers, Gaggenau pizza ovens, and the full Thermador line.

Sears describes its offshoot's pricing as competitive and backs up its everyday low price policy with a 30-day guarantee to reimburse customers 110% of the difference, should they find a lower price at a local competitor.

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