New York — Samsung and Best Buy marked the launch of their in-store Experience Shops — and the debut of the Galaxy S 4 smartphone — with a gala event last night at Cunard Hall in Lower Manhattan.
The evening was highlighted by a private performance by singer Bruno Mars, who serenaded executives, celebrities and 300 customers who were first on line to receive complimentary tickets.
Guests also test-drove Samsung products at a simulated Experience Shop that was set up within the massive event hall, which was once the ticket office of the Cunard Passenger Ship Line.
The celebration followed Wednesday’s formal launch and press conference at Best Buy’s Union Square store, led by CEO Hubert Joly and Samsung IT/mobile president J.K. Shin.
Guests demo Samsung products at a temporary Experience Shop that was set up for the gala launch event.