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Sam’s, Sears Touted TVs, Internet In NCAA Promotions


Sam’s Club
and Sears touted both TV and web
access in their NCAA promotions last

“This year, we anticipate a lot of viewers
will watch the basketball tournament
games from not only their HDTV, but
smartphones, tablets and computers,”
said Joe Hartsig, Sam’s Club’s senior
VP for technology, entertainment and
office. “Therefore, we’ve made sure that
we have expanded savings on many
devices to better enjoy viewing the

The wholesale club also cited a 2010
Unicast survey suggesting that 54 percent
of March Madness fans will go
online or use a mobile device to watch
coverage of the games.

To that end, Sam’s Club offered discounts
on a host of Hewlett-Packard
PCs and peripherals, including:

• a DV6 15.6-inch LED notebook for
$499 after a $100 instant discount;

• a DV7 17.3-inch LED notebook for
$749 after a $100 instant discount;

• a 21.5-inch LED Slimline S5747
bundle for $539 after a $60 instant discount;

• a 564XL black inkjet cartridge twopack
for $59.87.

Vizio was the focus on the home theater
side, where sale items included:

• a 55-inch edge-lit Razor LED HDTV
with Vizio Internet apps for $1,298;

• Vizio’s HD soundbar with wireless
subwoofer for $228.88; and

• an 8-foot ultra high-speed HDMI
cable two-pack for $34.88.

Elsewhere, Sears similarly emphasized
Internet access by offering deals on
Samsung’s 46-inch and 55-inch “smart”
and LED 3DTVs featuring the retailer’s
Alphaline Entertainment digital delivery
service. “For college basketball enthusiasts,
this means easy access for browsing
the web to check the latest game
scores or even looking up your bracket
picks to see how your scoring compared
to your friends,” the company said.

To sweeten the pot, the 55-inch,
240Hz model (sale price: $2,790) was
bundled with a free Samsung 3D starter
kit valued at $500.

Sears also offered special 36-month,
no-interest financing on Samsung LEDs
sized 46 inches and larger when using
a qualifying Sears card.