R'Shack Loses CMO - Twice

R'Shack Loses CMO

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FORT WORTH, TEXAS — RadioShack chief marketing officer Jennifer Warren, who garnered attention for the chain with a pair of high-profile commercials, has left after less than two years on the job.

The senior VP resigned her post last month to assume the CMO slot at At Home, a home decor chain with 81 superstores in 21 states.

Her departure marked RadioShack’s second senior management change within a week, following the replacement of interim chief financial officer Holly Etlin by FTI Consulting director Carlin Adrianopoli.

The chain also retained the services of his finance and restructuring consultancy, which specializes in bankruptcy support.

Warren was an early member of CEO Joe Magnacca’s dream team of top lieutenants. During her brief tenure she helped put the retailer back on the public’s radar by creating a cheeky persona for the chain.

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