Ritz Interactive, an e-commerce affiliate of No. 1 camera chain Ritz Camera Centers, has launched a CE cyber store dubbed RitzElectronics.com.

The new e-tail site carries A/V, communications, imaging, mobile, video game products and accessories by such manufacturers as Audiovox, JVC, Magnavox, Recoton, Sanyo, Toshiba, Yamaha and Zenith.

RitzElectronics joins a roster of sister sites that include RitzCamera.com, WolfCamera.com, PhotoAlley.com and BoatersWorld.com. Parent company Ritz Interactive is one of several ventures affiliated with Ritz Camera. Its chairman, David Ritz, is also president/CEO of the 1,350-store camera chain, which acquired chief rival Wolf Camera last fall.

In a statement, Ritz Interactive president/CEO Fred Lerner described the new CE site as "an ideal fit within the spectrum of products and services that we currently offer." The online store boasts more than 6,000 accessory items, user-friendly navigation and checkout systems, and a "low prices and unconditional satisfaction" guarantee.