Retailing Briefs

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New Age Feathers Its Nest; Phones Asus

May was a busy month for New Age Electronics, which cut a pair of defining deals. First, the national IT, CE and gaming distributor entered the unlocked mobile phone market — and extended its relationship with PC partner Asus — by adding the vendor’s acclaimed ZenFone 2 smartphone and accessories to its line card.

New Age followed that up by inking a distribution deal with Nest that expanded its connected-home assortment. The agreement includes Nest’s thermostat, smoke and CO2 alarms, security cameras and other smart-home products, which New Age will now make available to U.S. retailers to provide “a more complete solution,” the distributor said.

PowerHouse Plugs Into Apple

Apple has given the Powerhouse Alliance its stamp of approval. The 12-member confederation of regional tech distributors is now authorized to stock and sell the full suite of Apple products to custom integrators.

According to the group, iPad and Apple TV in particular have become “central pieces in both residential and commercial custom installation projects” in recent years.

Apple’s devices are now available to integrators through PowerHouse members’ combined 38 fulfillment centers across the country.

Millennial Ladies Give Retailers The Brush Off

Female millennials are giving traditional retailers the cold shoulder.

According to a survey by Wolfe Research, the group’s lifestyle and shopping choices don’t bode very well for brick-and-mortar merchants. Here’s why: Respondents, born between 1982 and 2000, appear less enamored with getting married and having children than past generations, the analysts found, and the resulting downturn in household formation could have a chilling effect on consumption, particularly in white-goods.

While brick-and-mortar won’t go away anytime soon, the analysts strongly advise that things be ship-shape in-store when millennial women do come a-knockin’ — meaning a full selection, no out-of-stocks and competitive pricing.

Nationwide Preps For PrimeTime

Registration has begun for the Nationwide Marketing Group’s PrimeTime gathering this summer, when the $15 billion buying and marketing organization for independent dealers returns to Nashville for an Aug. 14-17 run under the theme, “We Are Nationwide.” Highlights of the show and buy fair will include a return engagement at the Grand Ole Opry for “an event not to miss,” promised chief commercial officer Jeff Knock.


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