Retailing Briefs - Twice

Retailing Briefs

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SquareTrade Extends Coverage To DHgate

SAN FRANCISCO – SquareTrade, the disruptive extended-service provider, is lending its services to Chinese e-commerce portal DHgate.

Under the agreement, SquareTrade will offer protection plans and repair services for cellphones, tablets, computers, personal media players, home A/V and other CE products purchased through the global e-commerce site.

Ten-year-old DHgate provides an online conduit for factory-direct sales to U.S. consumers and dealers from Chinese manufacturers. The partnership with Square- Trade could help ease any customer concerns over purchasing what is often unbranded product from unfamiliar resources overseas.

“This is just the next step in making direct-import products as safe and easy as buying from domestic sources,” said DHGate COO and CE industry veteran Noah Herschman.

LG Taps Ugam To Police Online Pricing

ENGLEWOOD CLIFFS, N.J. – LG Electronics USA has partnered with data analytics firm Ugam to monitor street pricing of its CE products.

The New York-based business scours e-commerce sites, marketplaces and comparison shopping engines for unauthorized sales activity, and monitors display prices, in-cart prices and shipping prices for MAP violations.

“We seek to understand prices that can change by the minute – from list prices to sale prices to in-cart prices – and deliver a consistent, positive experience to our customers,” said Stephen Coppola, LG’s home entertainment channel marketing director.

Ugam said its Brand Intelligence solution combines big data with predictive analytics to detect non-compliant pricing, down to the level of SKU variations in style, color and size, to help companies enforce their pricing policies.

Mega Launches Marketing Roadshow

GERMANTOWN, TENN. – Mega Group USA will hit the road next week with a traveling ad workshop for members. The program, dubbed Mega U, will feature Mega partners from the worlds of traditional media, website design and administration, and digital and social media marketing, who along with Mega managers will provide the know-how to build a cohesive and customized marketing plan.

The road show is an extension of the buying group’s new Mega Marketing advertising division, and kicks off the week of Nov. 10 in Birmingham, Ala., followed by stops in Nashville, Tenn., and Louisville, Ky.

Nationwide Revamps Website

WINTON-SALEM, N.C. – Nationwide Marketing Group has relaunched its website. The new design mirrors the buying group’s intranet site, and features a cleaner layout, refined navigation, refreshed copy, new graphics, and a strong social media component.

“As we continually encourage our independent retail members to be visible online and maintain a strong presence, we saw an opportunity to refresh our Nationwide brand as well,” said Alex Knock, communications director for the $15 billion buying and merchandising organization for appliance, CE and furniture dealers.

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