Retailing Briefs - Twice

Retailing Briefs

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Sears, Kmart Offer Disaster Discounts

HOFFMAN ESTATES, ILL. –

Sears Holdings is offering 10 percent discounts on select hardlines, including consumer electronics and major appliances, within states impacted by Hurricane Irene. The discounts are valid at select Sears and Kmart stores in Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont through Sept. 30. FEMA acknowledgement or Red Cross documentation is required.

MEGA Group Launches Online Ad Program

GERMANTOWN, TENN. –

MEGA Group USA, the national buying group for independent appliance, electronics, furniture and bedding dealers, has enhanced its web marketing efforts with a new search marketing and display ad program dubbed MEGA WebAdvertising.

Powered by Netsertive, the program is designed to drive increased local sales opportunities and targeted online exposure to MEGA members by providing technology- driven, high-performance online marketing, the group said. Through powerful online and display campaigns, MEGA WebAdvertising connects member dealers with their local, purchase-ready consumers, MEGA stated, while Netsertive’s patent-pending “learning engine” proactively funnels qualified sales leads for the retailers’ products by targeting consumers through contextually relevant websites and directing them to the nearest dealer.

J&R Co-Sponsors Free Earth, Wind & Fire Concert

NEW YORK –

J&R Music and Computer World, along with Monster, Intel and Sony Music, cosponsored a free concert by Earth, Wind & Fire this month at Manhattan’s South Street Seaport.

The concert celebrated the 40th anniversaries of both the New York A/V specialty retailer and the Grammy Award-winning R&B band, J&R said. Monster also used the occasion to officially launch its Earth, Wind & Fire-inspired Gratitude headphones.

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